Why partnerships matter
Because runners experience one ecosystem
Endurance sports do not operate as a single system. Race organizers, brands, municipalities,
governing bodies, media organizations, and technology platforms each operate within their own
constraints, incentives, and timelines.
Runners, however, experience the ecosystem as one continuous journey: a race discovered in one country,
planned months in advance, completed on a single morning, and remembered for years afterward.
The fragmentation behind the scenes is invisible, until something breaks.
hashiRun exists to reduce that fragmentation. Partnerships are not an add-on to this mission.
They are a structural necessity.
Our partnership philosophy
Principles are non-negotiable
hashiRun approaches partnerships with the same principles we apply to product design and governance.
Poorly structured partnerships cause long-term damage: to users, to brands, and to platforms.
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Runner-first alignment
Every partnership must demonstrably improve the runner experience: informational, cultural, experiential, or infrastructural.
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Long-term thinking
We evaluate partnerships on a multi-year horizon and prefer fewer, deeper integrations.
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Structural integrity
Accuracy, provenance, and consistency matter. We decline partnerships that pressure race data.
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Mutual accountability
Partnerships are working relationships with clear responsibilities, escalation paths, and outcomes.
What we avoid
We do not engage in partnerships whose primary function is attention extraction,
aggressive upselling, or data exploitation. Runners trust hashiRun with their history, that trust is not transferable.
Who we partner with
Alignment, not size
We work across the endurance sports landscape. Partnership eligibility is determined by alignment, not scale.
Race organizers & governing bodies
Keep race information accurate, discoverable, and historically preserved across years.
Brands & sponsors
Runner-respecting collaborations focused on narrative alignment, not intrusive placement.
Cities & tourism boards
Contextualize major events within cultural and travel narratives responsibly and authentically.
Technology platforms
Select integrations where shared infrastructure creates long-term value for runners.
Partnership models
A few patterns that work
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Verified race data partnerships
Authoritative updates from organizers and federations improve discovery, reduce misinformation,
and preserve historical records across years.
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Narrative & editorial collaborations
Select long-form storytelling and retrospectives. Editorially independent and transparently labeled.
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Research & ecosystem insights
Aggregated, anonymized insights may be shared to understand participation trends and growth patterns.
What we do not do
Hard lines
We do not sell or broker personal runner data
We do not inject third-party trackers
We do not prioritize paid visibility over accuracy
We do not engage in last-minute promotional campaigns
We do not operate as an advertising network
How to propose a partnership
A strong proposal includes
We review proposals on a rolling basis. Due to volume, incomplete or generic inquiries may not receive a response.
- Organizational background and mandate
- Clear articulation of runner-facing value
- Proposed partnership structure
- Expected duration and milestones
- Points of contact and decision authority
Email partnerships@
partnerships@hashirun.com
If you’re a journalist, please use the
Press & Media page.